7 Website Killers To Avoid

Lack of clarity:  nothing will make a prospect click away faster than confusion. Be clear and know just who your site is for!

Failure to invite your prospect to take the next step.  Remember, the chances are VERY good that your prospect will not buy on the first visit.  Don’t lose contact with them forever!  Be sure and capture their contact info by offering them something absolutely irresistible to them such as a report, audio or assessment that they really need.

Demonstrable cluelessness of your prospects’ needs.  I’m only half kidding here!  Your website should be all about what your prospects need, want and are concerned about.

Incorrect focus.  Instead of trying to get a client, get a prospect instead.  You’ll often Incorrect focus.  Instead of trying to get a client, get a prospect instead.  You’ll often fall short if you go for the client on the first visit, so instead focus on building the relationship.

Design awfulness.  Enough said!  With all the options out there, there is no excuse for a sloppy, awful-to-look-at site.

Incomplete pages.  Nothing says rookie like a page that says, ‘Coming Soon,’ or is obviously under construction.  If it’s not ready, don’t put it up!

Making it hard for the prospect to buy.  If you are seriously going to be in the business of selling things online, you need to conduct yourself professionally and make it easy for your prospect to buy.  Get a shopping cart, take credit cards, have contact numbers.  If you don’t you’ll lose the sales!